Piwik Pro

What is Piwik PRO?

Piwik PRO is a privacy-compliant web analytics and customer data platform designed for organizations with strict data security, privacy, and compliance requirements.
It offers a powerful alternative to Google Analytics — especially for companies in regulated industries like healthcare, finance, government, and education — by combining enterprise-level analytics with full data ownership and flexible hosting options.

Unlike simple privacy-first tools, Piwik PRO provides advanced marketing and product analytics capabilities while maintaining GDPR, HIPAA, and CCPA compliance standards.

Key Features

• Advanced web analytics: Detailed visitor tracking, goal setting, funnels, cohort analysis, custom reports, and attribution modeling.

• Tag Manager: Integrated tag management system similar to Google Tag Manager, but privacy-centric.

• Consent Manager: Built-in tools to manage user consent for tracking, cookies, and data collection.

• Customer Data Platform (CDP): Create unified visitor profiles from multiple data sources (website, app, CRM) under strict privacy controls.

• Flexible hosting options: Cloud (EU or US data centers), private cloud, or full on-premises hosting.

• Raw data export: Full access to unsampled, detailed data for advanced analysis.

• User segmentation and personalization: Create dynamic audience segments based on behavior, attributes, and custom events.

• Integrations: Native connectors for Google Ads, Microsoft Ads, Salesforce, HubSpot, and more.

Technical Foundation

• Backend: Built using scalable, enterprise-grade infrastructure.

• Hosting: Choose between Piwik PRO Cloud (GDPR-compliant by default), Private Cloud, or On-Premises (self-managed).

• Data storage: No personal data leaves the selected data center; full data sovereignty.

• Integration: APIs available for data ingestion, reporting, and exporting; supports server-side and client-side tracking.

Use Cases

• Large enterprises: That need deep analytics with guaranteed compliance (finance, healthcare, public sector).

• Organizations under strict regulations: GDPR, HIPAA, CCPA, LGPD, and more.

• Companies needing full data ownership: Including raw access and server-side tracking.

• Analytics teams: Who want powerful reporting tools without vendor lock-in.

• Privacy-focused marketers: Managing campaigns and attribution under consent-driven models.

Pricing

Piwik PRO offers a modular pricing model based on:

• Number of monthly actions (events, pageviews)

• Hosting model (Cloud, Private Cloud, On-Premises)

• Selected modules (Analytics, Tag Manager, Consent Manager, CDP)

Plans generally include:

• Core plan: Free tier for small to medium-sized projects (up to 500,000 monthly actions).

• Enterprise plan: Custom pricing based on usage volume, SLAs, data retention, support levels.

Free trials and demos are available, especially for enterprise evaluation.

Pros and Cons

Pros:

• Enterprise-grade analytics with full privacy compliance

• Full ownership and control of your data

• Hosting flexibility (especially rare for analytics tools)

• Built-in consent and tag management

• No sampling — accurate metrics even with large traffic volumes

• Strong customer support and onboarding services

Cons:

• More complex setup compared to lightweight privacy tools

• Higher cost for larger organizations (especially with CDP features)

• Steeper learning curve for non-technical users compared to basic analytics platforms

• Some features may be overkill for small, simple websites

How It Differs From Alternatives

• Versus Google Analytics (GA4): Piwik PRO offers data sovereignty, no sampling, real-time access to raw data, and easier GDPR compliance — but GA4 is better for deep machine learning-based audience insights (if privacy isn't a concern).

• Versus Matomo: Matomo is open source and community-driven; Piwik PRO focuses more on regulated industries, enterprise support, and polished, modular platforms.

• Versus Plausible, Pirsch, Nilly.io: These tools focus on lightweight, essential analytics. Piwik PRO is a full analytics suite designed for complex organizational needs.

• Versus Adobe Analytics: Piwik PRO is generally more affordable, faster to deploy, and privacy-first, while Adobe Analytics offers deeper integration with the Adobe Experience Cloud but at much higher cost and complexity.

Typical Metrics You Can Track

• Pageviews, sessions, bounce rates

• Goal completions, conversion rates

• Multi-channel attribution

• Custom event tracking (clicks, form fills, video plays, downloads)

• Funnel and path analysis

• Cohort retention reports

• Audience segmentation (based on behavior, demographics, custom properties)

• Consent and tracking opt-in rates

Best Practices for Using Piwik PRO

• Start with a clear compliance strategy: Use Consent Manager to align with GDPR/CCPA/HIPAA from day one.

• Configure Tag Manager early: Organize all your tracking scripts centrally for easier updates and compliance checks.

• Segment your audience: Set up dynamic user groups to personalize reports and understand behavioral patterns better.

• Leverage raw data access: Use BigQuery, SQL databases, or custom dashboards for deep analytics if you have the technical resources.

• Integrate with CRM and marketing tools: Enrich your customer profiles inside the CDP while respecting consent rules.

• Schedule regular privacy audits: Piwik PRO makes it easier, but compliance still requires active monitoring.