etracker

What is etracker?

etracker is a German-based web analytics platform specializing in privacy-compliant visitor tracking and marketing analytics.
It provides a cookie-free, GDPR-first solution designed for businesses that need detailed insights into website performance, user behavior, and conversion rates — without relying on consent banners or personal data collection.

etracker is particularly strong for enterprises, ecommerce stores, public sector organizations, and agencies that must meet strict data protection requirements while still accessing powerful marketing data.

Key Features

• Consent-free tracking: Works fully in compliance with GDPR without requiring a cookie consent banner (in cookie-less mode).

• Advanced web analytics: Traffic sources, engagement metrics, entry/exit pages, bounce rates, device breakdowns, and more.

• Visitor behavior analysis: Heatmaps, session replays, click path tracking, and scroll maps.

• Conversion optimization: Funnel analysis, goal tracking, A/B testing capabilities.

• Ecommerce analytics: Full tracking of transactions, revenues, product performance, and conversion rates.

• Campaign tracking: Analyze traffic from newsletters, ads, and social media using UTM parameters.

• Custom dashboards and reports: Highly flexible reporting, including scheduled exports and custom KPIs.

• Visitor journey tracking: Anonymous tracking across sessions to understand full user flows.

• Strong data protection: No cross-site tracking, no fingerprinting, fully GDPR, TTDSG, and ePrivacy compliant.

Technical Foundation

• Backend: Built for enterprise-grade reliability, scalability, and data security.

• Hosting: Data stored exclusively on German servers, under German law (one of the strictest in the EU).

• Data processing: Fully anonymized visitor tracking; optional consent-based enhanced tracking (with cookies) if needed.

• Integration: Standard JavaScript tag integration; plugins available for CMS systems like WordPress, Typo3, and Shopware.

• API access: For exporting data to other systems (e.g., CRM, BI tools).

Use Cases

• Enterprises: Needing a secure, privacy-compliant alternative to Google Analytics.

• Ecommerce businesses: Tracking user journeys, cart abandonment, and sales performance in a GDPR-safe way.

• Public institutions and government sites: Where user data protection is legally mandatory.

• Agencies: Managing multiple client websites with unified reporting and compliance support.

• Marketing teams: Running and analyzing campaigns (email, PPC, affiliate) without relying on third-party cookies.

Pricing

etracker follows a modular, usage-based pricing model:

• Free trial available (limited-time access to all features)

• Paid plans based on monthly pageviews and feature needs (Analytics, Optimiser, Signalize add-ons)

• No per-website or per-user limits

• Special packages for agencies and larger organizations

Main cost factors:

• Number of tracked visitors

• Access to behavior analysis tools (like session replays and heatmaps)

• Optional modules like A/B testing or push notification marketing

Pros and Cons

Pros:

• Fully GDPR, TTDSG, and ePrivacy-compliant out of the box

• Can operate without cookies or consent banners

• Strong ecommerce and conversion tracking features

• Very flexible reporting and custom dashboard creation

• German hosting and legal protection (ideal for DACH region)

• Heatmaps and session replays included natively

Cons:

• User interface is professional but less "minimalist" than newer analytics tools

• Advanced features (like A/B testing) require higher-tier plans

• Setup can be slightly more technical compared to ultra-lightweight tools

• Pricing is higher than basic analytics tools, reflecting enterprise focus

How It Differs From Alternatives

• Versus Google Analytics: etracker can operate entirely without cookies or user consent; Google Analytics 4 typically requires consent banners in Europe.

• Versus Matomo: Both are privacy-first; Matomo can be self-hosted while etracker is SaaS-only but fully German-hosted, offering easier setup and support.

• Versus Plausible/Simple Analytics: Those tools are lighter and simpler; etracker is designed for businesses needing deeper visitor behavior and conversion optimization data.

• Versus Twipla: Twipla focuses more on behavior insights for SMBs, while etracker aims at data-driven decision-making for mid-sized to large businesses.

Typical Metrics You Can Track

• Pageviews, unique visitors, session durations

• Bounce rates and exit rates

• Device, browser, and OS usage

• Campaign performance (email, PPC, affiliate, social)

• Conversion rates and goal completions

• Funnel drop-offs and user journey maps

• Ecommerce KPIs (cart additions, checkout completions, product views)

• Heatmap interactions (clicks, scrolls, attention maps)

Best Practices for Using etracker

• Set up cookie-less mode correctly: Maximize consent-free tracking and stay legally safe.

• Define custom goals: Go beyond pageviews to track meaningful actions (e.g., contact forms, downloads, checkouts).

• Use funnel analytics: Identify where users drop out of key processes and optimize accordingly.

• Integrate with ecommerce platforms: Enable full sales tracking to link marketing activities directly to revenue.

• Use session replays and heatmaps: Validate UX decisions and identify friction points without guesswork.

• Automate reports: Schedule weekly or monthly reports for teams to stay informed without manual checking.